Closes You Can't Repeat
Without a repeatable way of selling, your revenue is luck - you can't copy your good months or explain your bad ones.

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The mechanism
The chart shows two lines across a year of deals. The red line jumps up and down at random - some great months, some dead ones - because sales rides on relationships instead of a set process. The dark line rises steadily and predictably because there's a system behind it. When your wins come from luck, you can't reproduce them on purpose, and what you can't repeat you can't improve.
Part of Persistence. Infrastructure that keeps growth compounding past founder heroics.