Paper Presence
Registering in a new market isn't the same as entering it - real presence is built with proof over time, not paperwork.
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The mechanism
The chart shows a flat black line at 100 percent from day one - the paperwork is done, and it means nothing. The red line, your actual standing in the market, only spikes on the weeks the founders fly in and falls back to nothing between trips. The dashed line shows what steady local proof would slowly build instead. Filing makes you official; only visible proof makes the market trust you.
Part of Publishing. Credibility and demand before the sales conversation.