The Audition Tax

Free pitch work quietly spends the senior time that would have built your next piece of proof.

Chart: The Audition Tax. Free pitch work quietly spends the senior time that would have built your next piece of proof.
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The mechanism

The chart plots a year of pitching. The red line is senior hours poured into free pitches, curving steadily upward toward 200. The dark line along the bottom is new case studies produced in that same time, staying flat at zero. Every hour spent auditioning for free is an hour not spent building the proof that would win the next deal.

Part of Persistence. Infrastructure that keeps growth compounding past founder heroics.