Haus Advisors

The Borrowed Curve

A referral-built agency stops growing years before its revenue chart shows it, because the network quietly maxes out first.

Chart: The Borrowed Curve. A referral-built agency stops growing years before its revenue chart shows it, because the network quietly maxes out first.
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The mechanism

The chart runs two lines across five growth phases. The red dashed "referral network reach" line rises, then flatlines early. The dark "agency revenue" line the founder watches keeps climbing for a while on borrowed momentum before it too levels off. By the time revenue plateaus, the real cause, a tapped-out referral network, stalled two phases earlier.

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