Haus Advisors

The Conversion Cliff

In an owned pipeline the biggest loss isn't people skipping your event - it's the near-total drop from attending to booking a call, and almost no one fixes it.

Chart: The Conversion Cliff. In an owned pipeline the biggest loss isn't people skipping your event - it's the near-total drop from attending to booking a call, and...
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The mechanism

The chart is a funnel with three levels. Everyone who signs up (100%) reaches the thank-you page, about a third (35%) actually attend, and under 1% go on to book a call - two steep drops. A note points to the second drop as the one worth fixing, since every registrant already lands on the thank-you page. Most teams pour effort into raising attendance, but the real money is in the step after it that gets treated as a formality.

Part of Publishing. Credibility and demand before the sales conversation.