The Distribution Gap

The chart stacks four channels - search, LinkedIn ads, content, and outbound - each as a bar split into a small green "converts" piece and a large red "leaks" piece. Across all four, about $22,600 turns into work while $127,400 leaks away. Every channel inherits the same close rate from the words above it, so a generic message bleeds across all of them at once. The fix sits upstream of the spend, in what you say, not how much you pay to say it.