Haus Advisors

The Evaluation Gap

Founders often judge a new way of getting leads at 30 days, before any of them has had time to work.

Chart: The Evaluation Gap. Founders often judge a new way of getting leads at 30 days, before any of them has had time to work.
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The mechanism

The chart plots several lead sources over time - referral, content, and cold outreach - as lines that build up slowly. A marked quit point sits at day 30, where most founders give up because everything still looks flat. But referral and outreach need about 90 days, and content needs a year, to show results. Judge a channel on its own clock, not yours, or you kill the ones that were about to work.

Part of Publishing. Credibility and demand before the sales conversation.