The Expertise Lag

AI doesn't kill the need for human expertise - it delays it, then brings it back at a higher price.

Chart: The Expertise Lag. AI doesn't kill the need for human expertise - it delays it, then brings it back at a higher price.
Save this chart Download

The mechanism

The chart runs two lines across time as a company takes up AI. The red line, the felt need for human expertise, starts high, sinks to its lowest point right when confidence in AI peaks, then climbs back up and ends higher than it started. The green line, confidence in what AI alone can do, rises to a peak and then droops to a lower, steady level as the cracks show. The gap where the red line bottoms out is the "rescue project" window: the expertise a company cuts at the top is the expertise it pays extra to hire back.

Part of Positioning. Who you are for and why you are the obvious choice.