The Externalization Gap - Slide

The chart tracks two agencies' monthly leads over two years. The red line, where growth runs through the founder, climbs a bit then flattens into a bumpy ceiling. The green line, where growth runs on assets that work without you, starts slow, crosses the red line around month nine, and keeps climbing while the gap between them widens. Same skills in both - the only difference is whether the engine lives in your head, where it caps, or in your assets, where it keeps building.