The Five-Second Test

The chart lines up the three questions a visitor asks: who is this for, what problem do they solve, and why believe them. Under each, a green pass box shows a concrete answer, "for B2B SaaS founders, 51 to 200 employees," next to a red fail box with a vague one, "for growing businesses that want to scale." A tally at the bottom notes that most homepages clearly answer just one of the three and bluff the rest. It's not whether you know the answers; it's whether they're plainly on the page, because a buyer who has to guess fills the gap with price.