The Focus Premium
The biggest agency in the room often keeps the least profit, because focus pays better than size.
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The mechanism
The chart ranks agency types by the profit they keep after tax. A focused design agency at the top keeps 18% on about $1.77M in revenue. A broad development agency at the bottom keeps only 11% on $9.11M. Lined up as bars, the largest revenue is paired with the smallest slice kept. How big you are doesn't decide how much you keep - how focused you are does.
Part of Positioning. Who you are for and why you are the obvious choice.