The Lean Stack

The chart funnels a crowded list of channels - TikTok, X, LinkedIn, podcasts, cold email, paid ads, a newsletter, networking - down through a single question: where does your buyer go to think about their work? What comes out the bottom is just one or two channels. The list of what you chose not to do is the actual plan; spreading yourself thin across five at a fraction of your effort isn't really showing up anywhere.