Haus Advisors

The Mirror and the Market

Writing about your own methods draws applause from peers; writing about the buyer's problem draws actual buyers.

Chart: The Mirror and the Market. Writing about your own methods draws applause from peers; writing about the buyer's problem draws actual buyers.
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The mechanism

The chart shows two content paths run at the same effort. On the left is the mirror: you write about your solution, peers say 'great post,' and it ends in zero inbound. On the right is the market: you write about the buyer's problem in their words, buyers think 'that's me,' and it ends in inbound from the right people. Describe the buyer's symptom and they recognize themselves; describe your craft and you only impress your competitors.

Part of Publishing. Credibility and demand before the sales conversation.