The Partnership Flywheel
Partnerships rarely fail at the introduction - they die at the first favor, where both sides mean well but only one actually does the work.

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The mechanism
The chart is a four-step circle: find a partner, scope it together, send each other real referrals, then build a shared case study that feeds the next round. Step three, sending the first referral, is circled in a warning color as the failure point. That's where good intentions meet unequal action and most partnerships quietly stall. Shared interest starts a partnership; only shared action keeps it going.
Part of Partnerships. Durable compounding pipeline beyond yourself.