Haus Advisors

The Pipeline Gap

Almost no agency has a steady flow of new business, and almost none is actually building one.

Chart: The Pipeline Gap. Almost no agency has a steady flow of new business, and almost none is actually building one.
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The mechanism

The chart is a row of bars showing what agencies say about their own engine for new business. 93% say it isn't strong enough, 79% have no one dedicated to their own marketing, 75% name referrals as their main source of leads, and 70% have no full-time salesperson. A short bar at the bottom shows only 14% call their pipeline very healthy. A flow of leads you didn't build on purpose is one you can't count on.

Part of Partnerships. Durable compounding pipeline beyond yourself.