The Positioning x Productization Matrix
Packaging your work only earns premium prices when it's paired with a clear, specific position; without that, you're just a neater version of everyone else.
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The mechanism
The chart is a square with four boxes. Left to right is how clear you are about who you're for; bottom to top is how well your work is packaged into a set offer. Only the top-right box wins premium prices - you're specific about who you help and your offer is easy to buy. The lesson written on it: packaging alone drops you into the box where you compete on price; being clearly for someone is what moves you up.
Part of Positioning. Who you are for and why you are the obvious choice.