The Pre-Sold Arrival
Chasing volume brings cold strangers; building relevance brings buyers who are already sold.
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The mechanism
The chart is a seven-stage bar that runs from cold to close. One red arrow drops in at the very first stage, awareness, marked months of convincing. A green arrow drops in near the end, at proposal, marked weeks to close. The four stages before the call are already done for the pre-sold buyer. Buyers who arrive already convinced don't need a pitch - they need a proposal.
Part of Publishing. Credibility and demand before the sales conversation.