The Prerequisite Gap

The chart lines up three failed attempts on the left - an outbound vendor, an agency, and a sales hire, totaling $430K spent for zero results. On the right, a box of positioning clarity feeds the same three tactics and now they all work. The point below explains that every vendor is only built to carry out the work; hand them an unclear sense of who you're for and they fall back on generic. The failure was in the brief, not the hire.