The Relay
A champion who believes in you isn't enough if they can't repeat your reasoning to the boss who wasn't on the call.

Save this chart Download
The mechanism
The chart splits into two paths after a proposal call where the decision-maker wasn't in the room. On the red path, the champion retells it from memory, the details fall out, and the deal goes quiet. On the green path, you hand the champion something to forward, so the boss hears your reasoning in your own words and the real objection gets a real answer. If your argument can't survive being passed along by someone else, it isn't finished.
Part of Positioning. Who you are for and why you are the obvious choice.