Haus Advisors

The Rising Floor

What counted as an edge last year is just the new baseline this year, and the baseline keeps climbing.

Chart: The Rising Floor. What counted as an edge last year is just the new baseline this year, and the baseline keeps climbing.
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The mechanism

The chart shows two bars. The 2023 bar sits at 24% of sales teams using AI; the 2024 bar nearly doubles it to 43%, a 79% jump in one year, marked by an arrow between them. Side by side, the bars show a floor that keeps rising fast. A tool that made you stand out last year is simply what everyone expects now.

Part of Positioning. Who you are for and why you are the obvious choice.