The Root Cause Matrix

The chart is a table with three root causes down the side - new business depends on the founder, the positioning is too broad, and the pricing leaves no slack - each with its symptom, its structural cause, and its fix. Below the table, the fixes are ordered: positioning first, then pipeline, then pricing. A callout warns that most agencies have all three at once, so fixing them in the wrong order just resets the clock. Doing more business development only treats the symptom; only fixing the three causes in order breaks the trap.