Haus Advisors

The Three-Legged Stool

Your standing inside a client depends on three relationships, and losing just one can cut your work roughly in half.

Chart: The Three-Legged Stool. Your standing inside a client depends on three relationships, and losing just one can cut your work roughly in half.
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The mechanism

On the left, a sturdy green table stands on three legs labeled Leadership, Sales/BD, and Project manager, holding up 10 projects a year. On the right, the same table is drawn in red with the middle sales leg broken and collapsing, holding only 4 projects a year. Each leg is a different person who keeps your work flowing - the one who approves budgets, the one who explains what you do, and the one who trusts your process. If the person who pitches you inside the company leaves and no one tends that relationship, the work quietly drops away.

Part of Partnerships. Durable compounding pipeline beyond yourself.