When Shipping Is Free
When the thing you sell is just doing the work fast, and AI lets everyone do it fast, your price drops to the floor.
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The mechanism
The chart has two lines running across time as AI spreads. The red line is what buyers will pay for speed, and it slides down and down. The black dashed line is what the work costs you to do, and it stays flat. Where the two lines meet, the work stops paying for itself. When the only thing you sell is speed that anyone can now copy with a prompt, your price has nowhere left to stand.
Part of Positioning. Who you are for and why you are the obvious choice.