Where the Heck Do I Go

The single pipeline source that got you to your first million will top out there, and only changing the mix of where deals come from gets you past it.

Chart: Where the Heck Do I Go. The single pipeline source that got you to your first million will top out there, and only changing the mix of where deals come from gets...
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The mechanism

The chart tracks yearly revenue from year one to year five. A solid line rises then flattens at about $1M around year three, where a single source tops out. A dashed line shows the climb to $3M if the pipeline is spread across sources, and a stacked bar on the right splits that year-five mix into referrals 50%, content 25%, outbound 15%, and paid 10%. The pipeline that earned the first million won't earn the third, so the mix has to change before the flat part, not after.

Part of Partnerships. Durable compounding pipeline beyond yourself.