Where the Hundred Conversations Went

The chart follows 100 first conversations as they spill out at four leaks and narrow down to 3 clients. The biggest leak, 45 of them, is simply "never followed up" - more than the ones that drifted away, got ghosted after a proposal, or were lost on price combined. A note points out that none of these were lost to a competitor; they were lost to the founder's own inbox. The work that saves the most deals costs nothing but showing back up.