From Software to Outcomes
The more you sell results instead of hours or deliverables, the more pricing power you keep as AI makes the work itself cheap.

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The mechanism
The chart is a rising staircase of four offers, from selling hours at $150 an hour up to selling outcomes at $250K and more. The lower steps are marked as losing pricing power, the top step as gaining it. As you move up, the work gets less about handing over a deliverable and more about the judgment behind it. AI is making deliverables cheap and judgment rare, so the money keeps climbing toward whoever sells the result.
Part of Productization. How you package and price the work.