Haus Advisors

Set the Floor, Find the Yes

Pricing low so few people say no keeps you busy and underpaid; setting a price you're proud of builds proof and better clients.

Chart: Set the Floor, Find the Yes. Pricing low so few people say no keeps you busy and underpaid; setting a price you're proud of builds proof and better clients.
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The mechanism

The chart splits into two paths from one choice about price. The left path prices low so most say yes, and ends in a treadmill - busy and underpaid. The right path sets a floor you're proud of; most say no, but the one yes becomes a case study, and the next quote has evidence behind it. A proud price plus one strong yes beats a cheap yes from everyone.

Part of Productization. How you package and price the work.