Haus Advisors

The Productization Gap

When nothing is packaged, every deal routes back through the founder, and the closer you get to a yes the more founder time it eats.

Chart: The Productization Gap. When nothing is packaged, every deal routes back through the founder, and the closer you get to a yes the more founder time it eats.
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The mechanism

The chart plots founder hours needed across three deal stages - lead, scope, and close. The bespoke line climbs higher at every stage and is steepest right at the close. The productized line stays nearly flat, because the packaged structure carries the work instead of a person. The gap between them is widest at close: if only the founder can quote it, only the founder can sell it.

Part of Productization. How you package and price the work.