Haus Advisors

The Three Conditions

Paid ads only work when the offer is already simple to buy, so most custom shops can't run them yet.

Chart: The Three Conditions. Paid ads only work when the offer is already simple to buy, so most custom shops can't run them yet.
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The mechanism

The chart is a table testing three things a service needs before ads pay off: it's sold as a fixed package, the buyer can judge it before a call, and the price is small enough that a wrong choice isn't a disaster. A typical custom-development shop fails all three; a shop selling one pre-packaged service passes all three. When all three are false, ads don't fix the offer - they just spend money exposing that the offer isn't ready.

Part of Productization. How you package and price the work.