Haus Advisors

The Trust Bridge

A single huge proposal asks for blind faith, while a series of smaller steps earns trust as it goes.

Chart: The Trust Bridge. A single huge proposal asks for blind faith, while a series of smaller steps earns trust as it goes.
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The mechanism

The chart compares two ways to reach the same big engagement. The custom proposal is one tall jump - a $50K ask on zero prior work, resting on nothing the client has seen yet. The packaged path is a staircase: a $5K audit, then a $15K roadmap, then $50K to build, each step proving itself and earning the next, and it climbs above that $50K jump before the last step. Three smaller commitments that each show results end up higher than the one big leap ever reaches.

Part of Productization. How you package and price the work.