The whole vault
Every chart explains one mechanism. Start with what's going on, or search the full text.
Persistence
The Utilization Trap
When your team is fully booked, it feels like success - but being that busy quietly kills your ability to grow.
Partnerships
The Gravity Gap
Referrals stop growing after a while. Being known in your market keeps growing - and the gap between the two keeps widening.
Publishing
The Audience Mismatch
Writing about how you do the work attracts other experts. Writing about the client's problem attracts buyers.
Positioning
The Sea of Sameness
Three agency websites, the same promises - so buyers just pick the cheapest.