The whole vault
Every chart explains one mechanism. Start with what's going on, or search the full text.
The Availability Trap
The more hours a founder spends being instantly available, the fewer real decisions they actually make.
The Category Mistake
Hiring before you've named the real problem funds the wrong work for months while the pipeline stays flat.
The Break-Even Leak
A full pipeline isn't the same as growth; chasing only new clients can cost more than it brings back.
The Allocation Inversion
Skipping the growth work because you're too busy feels free, but the cost quietly piles up every few months.
The Commission Math That Quietly Destroys Margins
Paying sales a cut of the whole invoice instead of the profit can quietly cost you twice as much for the same rate.
The Audition Tax
Free pitch work quietly spends the senior time that would have built your next piece of proof.
The 9-Month Commitment Window
Most agencies quit their marketing right before it was about to start paying off.
The Comp Tier Staircase
Founders feel underpaid because they compare the wrong number: their salary, not the full cash they actually take home.
The 3AM Bottleneck
The work that grows your business keeps landing in the leftover late-night hours, so it never gets your best thinking.
Size the Downside
You don't need to be sure a bet will win - you need to know the worst case is survivable and the lesson is worth it.
Closes You Can't Repeat
Without a repeatable way of selling, your revenue is luck - you can't copy your good months or explain your bad ones.
More with More
The money AI saves you is a choice - spend it shrinking costs and you stall, spend it on growth and you pull ahead.