The whole vault
Every chart explains one mechanism. Start with what's going on, or search the full text.
The Pricing Model Decision Table
Every way of pricing agency work fits one kind of firm and breaks in one predictable way, and the fix is always clearer positioning, not a different price model.
The Productization Ladder
You don't win a retainer cold - you earn it by moving the buyer up a ladder of small, lower-risk yeses.
The Failure Mode Map
Turning a service into a repeatable product fails in the same three predictable spots - before launch, inside the first 90 days, and at scale.
The Entry Offer Test
An entry offer that only hands over findings ends the relationship, while one that hands over something the client can use opens the next project.
The New Floor
The time AI saved on custom work didn't become your profit - it became a lower price buyers now expect.
The Pricing Map
How you charge is a spot on a map, and only the packaged corner keeps its edge as AI spreads.
The Three Conditions
Paid ads only work when the offer is already simple to buy, so most custom shops can't run them yet.
The Retainer Proposal Sequence
Where you put the price in a proposal decides whether it lands as worth it, not the number itself.
The Revenue Model Mirror
If a client's own business isn't built on monthly income, your monthly fee never stops being a question.
The Trust Bridge
A single huge proposal asks for blind faith, while a series of smaller steps earns trust as it goes.
The Productization Filter
A service can only be packaged if you know what you'll find before the work starts, and most services fail that test.
The Pricing Model Maturity Arc
Each way of pricing is earned by the clarity beneath it, and you can't jump a step.